
The Clubhouse Closet
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The Clubhouse Closet |
Exploring Pro Shop Culture: Merch, Style, and the Stories Behind the Gear.
Johnny Chop’s Logo Guidelines: The Sacred Code of Golf Gear Etiquette
Not all golf gear is created equal, and not all logo choices are excusable. From the must-play-it-to-wear-it rule to the two-logo max, these are the unwritten rules of club merchandise etiquette—now officially written. Read, debate, and adjust your wardrobe accordingly.

The Masters Merch Explosion: Inside Golf’s Most Exclusive Shopping Experience
The Masters isn’t just golf’s most prestigious tournament—it’s a retail spectacle unlike any other. From the madness of the main shop to the exclusivity of Berkman’s Place and ANGC’s Member Shop, we break down the hype, the resale frenzy, and the ultimate tradition: the legendary Masters haul photoshoot.

The Pro Shop Phenomenon: Why Golfers Are Obsessed
Some golfers chase tee times. Others chase elite pro shop merchandise. From Augusta National’s member-only gear to the psychology behind the pro shop splurge, we’re breaking down why golf’s most exclusive retail spaces are more than just stores— they’re a rite of passage. Read the full article now.
“Your swing is important, but so is what you’re wearing when you make it”
— The BucketList ProShopper