Clubman Pinaud: A Gentleman’s Secret Handshake in Bottle Form

If you've ever strolled out of a top-tier locker room and immediately caught a subtle nod of respect from the bartender, chances are you're already acquainted with Clubman Pinaud. And if you're not? Well, my friend, perhaps you've been frequenting the wrong locker rooms.

Because at the right establishments, the good stuff never changes. It doesn't need to. There's no fuss, no designer hype—just the timeless, discreet fragrance of Clubman quietly wafting through the air. If you're fortunate enough to know that scent, you also understand that a club isn't merely judged by the speed of its greens or the cost of its initiation, but by the quiet elegance of its grooming choices.

An Elite History (And Why You Probably Didn't Know It) 🕰️

Long before your favorite cashmere crewneck was embroidered with a member logo, Clubman Pinaud was already quietly dominating locker room counters. Founded in Paris in 1810 by Édouard Pinaud (a man who surely had exceptional facial hair), the brand was originally known for fragrances, powders, and sophisticated grooming concoctions that quickly became standard issue for gentlemen across the globe.

Clubman’s aftershave, with its crisp, powdery fragrance, quickly found favor among barbers and gents of discerning taste. Think less “designer eau de whatever” and more “freshly shined penny loafers, newspaper under your arm, and the quiet certainty that your preferred seat in the grillroom was discreetly reserved an hour ago.”

In short, it was—and still is—an aroma signaling you’re someone who’s been places. (Important, understated places.)

Price Point: Shockingly Reasonable (But Let’s Not Brag) 💵

Let’s address the financially sensible elephant in the room: the cost. Yes, Clubman remains staggeringly affordable—often under $15 for a generously sized 12.5 oz. bottle. Frankly, at such a price, it’s practically free when compared to what you just shelled out on those hand-stitched driver covers.

But don’t mistake affordability for lack of sophistication. Think of Clubman’s modest price as a subtle flex, a knowing wink to those fellow club-goers who've paid enough initiation fees to realize: luxury isn’t always about price.

Because truly tasteful gents understand: the real power move isn’t splashing out for a $300 bottle of “artisan-blended elixir” packaged by monks on a remote island. Rather, it’s confidently choosing a product that’s been quietly doing its job (splendidly) for over two centuries.

Where You’ll Find It (If You're Lucky Enough) 🏌️‍♂️

Clubman Pinaud has carved its rightful place alongside mahogany lockers, leather chairs, and real terrycloth towels. You won’t find it at flashy clubs chasing trends or Instagram clout. Rather, Clubman belongs at the timeless institutions, the clubs that know precisely who they are and precisely what their members deserve—nothing less and nothing more.

They stock Clubman because they understand the understated charm of tradition, confidence, and quiet privilege.

And if you walk into a club locker room and find no Clubman in sight? Friend, you may want to reconsider your choice of clubs.

Clubman Etiquette (Yes, There Are Rules) 📜

Now, pay attention, because applying Clubman properly isn't just grooming—it's tradition:

• 🫧 The Splash, Not the Spray:
Clubman never comes from a plastic pump. It's a bottle with a dash-and-splash method that’s confidently imprecise. If you have to measure it, you’ve already failed.

• 🤚 The Pat, Not the Rub:
Apply Clubman with gentle pats on the cheeks and neck. Excessive rubbing is for amateurs and gym locker rooms.

• 😌 Quiet Confidence Only:
If anyone asks, “What’s that scent?”, simply smile knowingly. Those who need to know, already do.

Why ProShopper Respects Clubman 🧠

At ProShopper, we’re unapologetically obsessed with the finer points of golf’s best clubs—not just the fairways, but everything surrounding them. Clubman represents the quiet details, the subtle signals of true sophistication. It’s precisely the kind of product we celebrate: timeless, authentic, and delightfully understated.

There are many ways a club might signal its prestige: rare single malts, locker attendants who know your shoe size by heart, or a signature cocktail dating back to prohibition. But perhaps no single item encapsulates the spirit of understated club culture quite like Clubman.

If you’re using it, you get it. If your club provides it, they get it too.

🗣️ Clubman devotees—your turn:

What’s your favorite club locker room and why?
Drop your insider knowledge in the comments.